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Channel: Muriel MacDonald – TINT Blog
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How Tint’s Company Culture Made This My Dream Job

My first day at my new startup job, Tint flew me from San Francisco to New York City for a business trip with the entire company, included me in a meeting with the Red Cross of Greater New York where...

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Exposing Tint’s Financial Data with a Real-Time Revenue Dashboard

At Tint, we value transparency. Transparency is one of our five company values and we’ve blogged about it several times. Everything at Tint is discussed openly as a team and nothing is hidden,...

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8 Restaurants with Mouthwatering Websites (and how they did it)

Date night is coming up. Your family is visiting and you want to take them out. You’re dining out in a new city or maybe you’re planning a big event. How do you decide where to book a table?...

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5 Effective Social Media Strategies for Conferences

So you’re planning a conference. Of the myriad things you have to worry about, successfully integrating social media strategies for conferences shouldn’t be one of them. Executing one isn’t difficult;...

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How Social Media is Changing Fashion Week

This week, at New York Fashion Week, Tori Burch streamed their show live with Google’s Lightbox, New York Magazine reported on the collections via tweet with “Fashion Week Unfiltered,” and guests at a...

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1 Billion Impressions: The Digital Climate March

In October 2010, Malcom Gladwell wrote a provocative piece for The New Yorker, “Small Change: Why the Revolution will not be Tweeted.”  He argued that Social Media lacks the ability to form the kind...

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Digital Marketing for Shopping Malls: 6 Ways to Use Tint

In 2012, U.S. shopping-center retail sales totaled more than $2.4 trillion, accounting for half of all retail sales in the U.S. In the face of increasing competition from cheap and convenient online...

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How #Hashtags Changed the Way we Talk

“For a generation especially interested in brevity, that’s a pretty cool way to talk.”               -Lauren Schuhmacher, Huffington Post There’s a story about hashtags and how they’re changing our...

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Better than Banner Ads: Smart ways to spend your ad dollars in 2015

Twenty years ago, the first banner ads ran on the web. They were psychedelic and unabashed and stood out beautifully against the gray webscape of 1995. The early banner ads were cheap and effective,...

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Hashtag Activism: The Revolution Will be Tweeted

2014 was a big year for social media and activism: from pro-democracy demonstrations in Hong Kong, to raising $100 million for ALS research, to providing a stomping ground for nascent conversations...

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Strategy Guide: How to Increase Revenue From Sponsors using Social Media

Convincing sponsors to fund you and your event/campaign/organization can be a delicate dance. They want to support you and your cause, and they want to get something (usually recognition and a little...

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4 Ways Wearables will Change Marketing – and what you can do to be ready

Wearable tech hasn’t caught on and hasn’t caught on. On Friday, Google withdrew Google Glass from consumer testing, and Apple has continually stalled on the release of their watch. GoogleGlass was ripe...

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No followers? No problem: A small business guide to social media

“But I’m too small to use social media.” “If only I had more followers, my business could use social media more effectively” “I don’t have any followers – how do I get more followers? I need more...

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How to Pitch Your Guest Blog

A few weeks ago I received a familiar email – someone was interested in writing a guest post on our blog. They said they loved reading our blog, and included hyperlinks to previous writing samples....

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Case Study: #TINT4GOOD Hashtag Contest

TINT recently partnered with TechSoup, a global organization dedicated to helping nonprofits access the technology they need to operate at their full potential. Together, we’ll be making our product...

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How “Employee Generated Content” will change your HR game

In the world of Social Media Marketing, we spend a lot of time talking about ways that organizations can use social media to connect with their customers and fans. But Social Media can connect another...

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Dancing with Millennials: How the SF Ballet Trended on Twitter

How do you get millennials to patronize the arts? Our generation loves art, but we also love streaming movies on our laptops and paying off our stifling college loans. (Ok, we don’t love paying off our...

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#LeanInTogether: A Campaign Built on Partnerships

Raising awareness is something social media was practically designed to do. Its impact on social change can be debated – but its ability to spread the word, to make us aware, is unparalleled. The...

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Wear Yellow for Seth: How a small non-profit went viral

Once upon a time there was a boy named Seth who lived in a magic bubble. This is the story of a how one boy, his parents, and a tiny non profit with no full-time employees can capture global attention....

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When Trolls Apologize

Lindy West is no stranger to trolls. As a blogger who often writes about body image and feminism, she has been told that facing daily twitter harassment is just part of her job description. But then...

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